- April 5, 2021
- by TradeSoft
- 0 Comments
Email marketing is a marketing plan used by a third-party forex brokerage agency or in-house brokerage agency. The question is, why forex brokerage firms use email marketing strategy. When they have a dedicated forex CRM present within their business. These brokerage agencies have a dedicated Forex CRM of their own and also some target audiences in mind. The question is what to send in those emails to help you convert more leads into successful forex traders. Now, we will cover three situations where your CRM will signal that something is happening in your business, and it would be good to address that situation by sending emails to clients or contacts.
- Email for unfunded account and generating more deposits:
It is a common scenario witnessed by the brokerage agencies that sometimes traders go quiet when it comes to funding their accounts for live trading activities. More often they keep their account unfunded and inactive. Without assuming too much about your audiences, it is pretty safe to say that these account holders are either hesitant or unable to invest in forex trading at that particular time-at least with your brokerage firms. Now the question that arises is what your emails can do to encourage them to invest with you when/if they’re interested?
- Send a key selling points, fees and spreads email:
When you hesitate, one should answer this question, that why should a trader choose you? If you can create or tailor finances in spreads or fee structures to be attractive for new account audiences, now is the time to do it. Marketers should email all those clients who made a small deposit or who want to return to your brokerage firm on a long-term basis.
- Then the Follow-up email campaign sequence:
The email is time lined with the aid of your CRM around the triggered events associated with it. Some of it includes submitting a form on your website, making requests, and opening a demo account. Sending an automated sequence campaign often turns out to be an effective strategy especially, when it comes to email marketing. They can easily be prefabricated, personalized automatically, and help provide responsive feedback or sales engagement with specific leads or client accounts as and when certain actions happen.
On the other hand, see if you can build an unfunded account automated campaign around your trading account whose balance remains zero or inactive for a certain period. How many emails, the content, or how long the series lasts are up to your brokerage’s goals. But this automated reminder to top up their account and the reasons they should do so gives you a quick win in terms of deposits.
- Tailored Emails for specific entry points:
The CRM helps you to track the leads. Thus, draft a follow-up email or welcome email sequence around a visitor’s entry point is an easy and effective way to personalize a lead’s experience and increase conversions for your brokerage.
- Simply send the first welcome mail:
Assume that this email is triggered by a person filling out a form on your website, social profile, or at an event. The first email needs to confirm receipt and set expectations for what will happen next. It is always a good idea to mention the source at once. At the same time, provide additional information like “thanks for visiting our Facebook page!” Also, provide relevant information that drives the recipient back to your website or a welcome landing page to keep them marching forward through their customer journey.
This email should be followed up by
- A welcome and Engagement sequence:
Welcome mail can be for more than a week, or just follow-up emails over a day or two, depending solely on your audience and business goals. As a general rule, you want to approach a welcome series like onboarding – so lean into educational content and building trust in these emails.
- Emails for engaging inactive demo accounts:
At times, many forex brokers place deadlines on their merchant accounts to minimize inactivity and try to funnel leads towards actual deposits and live trading. As this is standard practice, deadline extension, additional demo funds, or offering spread options can often act as an incentive to spark a demo trader’s interest again.
- Send the deadline extension email
Email campaigns triggered based around demo account activity can employ a combination of ideas in the two mentioned above; incentivize coming back and offering educational materials to support better trading activities. One idea that works out is that you can test a deadline extension campaign. The first email talks about a deadline extension. Those who respond are often rewarded with both an extension and some other incentive to keep them moving forward towards trying a real account.
- Then followed by a series of educational pieces
If a demo trader is interested enough to either trigger or ask for a deadline extension, always engage them with some of your educational materials, and consider adding incentives like helping them unlock more demo trading funds, instruments, or tools for further deadline extensions. Thus, pushing educational content or even trader mentorship opportunities could be a valuable asset.
The Forex CRM appears to be a critical tool for email marketing plans and generating successful deposits. Then, nurturing and converting leads into successful traders does take a lot of time. Focus efforts in understanding your CRM data and using email in your communications will serve your business well. It takes time to build specific audiences and trigger events in the customer journey that someone wishes to address. Just buildup clear email sequences for each step and be testing for improvements.