What is Forex CRM? How does it work?

Smart Phones and the Internet are the two groundbreaking inventions that have changed the way people now manage relationships, avail services, and earn money. Now the question that arises in our mind is, how can be forex trading ever be immune to these revolutionary technologies? The world has become a global village today. Anybody can offer different kinds of product and services. The same goes for forex trading. Today, anyone can be a forex trader or a broker and indulge in forex trading from anywhere, anytime. Especially being a forex broker, it has become so much easy and accessible by using forex CRM.

In literal terms, CRM means Customer Relationship Management. It is concerned with creating and maintaining relationships with the existing customers in the old times. Before the advent of technology, CRM is considered as a rare human skill, and those who excelled at CRM could automatically excel at businesses. On the other hand, CRM is software that manages sales and operational works. It engages with people and ensures higher revenue for the company.

On the other hand, Forex CRM is designed exclusively for forex brokers. A forex broker needs to engage with thousands of forex traders every day. The objective could be to support services, promotions, and sales. Thus, our FXOD CRM facilitates customer relationship management through an automation process. Forex CRM itself becomes a sales engine for any forex broker, driven by the sales team as a whole. It helps the teams to maintain constant contact with the existing traders onboard and ensure maximum retention.

Some of the functions of Forex CRM are as follows:

• Identifying and classifying the leads
• Managing relationship with IBs
• Offering Customer Support
• Analyzing the huge amount of data
• Reducing the Cost of Operations

Thus, to dig deeper in our discussions, let us discuss these factors much more vividly.

• Identifying and classifying the leads:

Sales are considered as the crucial function of forex CRM. The leads get generated by using several methodologies like referrals, advertising, and organic presence. Thus, it becomes a difficult task for the team if they are supposed to categorize each one of them. A CRM integrates all the sales functions and allows the teams to manage multiple leads.

• Managing relationship with IBs:

Independent Brokers (IB) are a crucial stakeholder in forex trading. An IB can ensure a chunk of business for any forex brokerage company. So, just like relationships with independent traders on your platform, the relationships with independent brokers are crucial. Our FXOD CRM is the best option for making it big in the forex broking industry.

• Offering Customer Support:

Gone are those days when you had to set up a call center to manage customer relationships. Today with the aid of a CRM, human interactions have been minimized completely. Nowadays, FXOD CRM software enables you to deal with most of the customer support functions themselves. Even one can resolve the customer’s issues in real-time. It allows your team to focus more on important tasks and improve productivity.

• Analyzing the huge amount of data:

In the world of digital technology, there is a presence of an abundance of data structure. The question is how to analyze it and use it to our benefit? Suppose you have thousands of people watching your video and clicking your ad worldwide entrust to scrutinize them all and suggest to you the potential ones? In the world of Forex, FXOD CRM is such a software that goes through all the leads and relationships automatically. It also suggests the best possible outcome in the forex industry.

• Reducing the Cost of Operations:

Yes, the traditional decades-old way of doing forex broking is still available. The question is, are you ready to assign all the tasks to resources that you are paying? If a business needs to choose between paying for software and paying salaries to multiple employees, one would always opt for software. It allows you to manage the operations with a smaller and more efficient team. Our FXOD CRM bypasses all the needs for personal interactions and calls, eliminating the need for any assistance.

This CRM technology has helped many Forex brokers to earn commissions and profits. The only difference was, they believed in the technology and its potential. Being a forex broker is simple, though there are rules and regulations to be followed by everyone. The forex CRM is easy to use because the technology remains at your disposal. To avail the full version of it, one needs to apply for the licenses online and start operating it. Thus, conducting Forex trading with the CRM enables you to earn profits and clients at once.